Consumer behaviour
CONSUMER BEHAVIOUR :- Let’s explain all 5 stages of the buyer decision process. 1. Need or Problem Recognition During need or problem recognition, the consumer recognizes a problem or need that could be satisfied by a product or service in the market. Problem Recognition is the first stage of the buyer decision process. At this stage, the consumer recognizes a need or problem. The buyer feels a difference between his or her actual state and some desired state. This could be a simple as “I’m hungry, I need food.” The need may have been triggered by internal stimuli (such as hunger or thirst) or external stimuli (such as advertising or word of mouth). 2. Information Search Once the need is recognized, the consumer is aroused to seek more information and moves into the information search stage. The second stage of the purchasing process is searching for information. After the recognition of needs, the consumers try to find goods for satisfying such needs. They search for ...