1 Basics of marketing 1.1 Market – Marketing – Introduction, Meaning, Definition, Scope, Types and Significance. 1.2 Marketing Management – Introduction, Meaning, Definition, Scope and Significance. 1.3 Functions of Marketing – Basic Functions, Functions of Exchanges and Subsidiary Functions. 1.4 Marketing Mix - Introduction, Meaning, Definition, Scope, and Significance
1 Basics of marketing 1.1 Market – Marketing – Introduction, Meaning, Definition, Scope, Types and Significance. 1.2 Marketing Management – Introduction, Meaning, Definition, Scope and Significance. 1.3 Functions of Marketing – Basic Functions, Functions of Exchanges and Subsidiary Functions. 1.4 Marketing Mix - Introduction, Meaning, Definition, Scope, and Significance. Basics of Marketing Meaning of market: A market is a place which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services . In other words the Meaning of Market refers to a place where the trading of goods takes place. The place can be a market place or a street market. Definition of Marketing “Marketing is the performance of business activity that directs the flow of goods and services from the producer to consumer.” -The American Marketing Association “Marketing is the cre...