Ethical issue of bottom of pyramid
ETHICAL ISSUES AT BOTTOM OF PYRAMID ETHICAL CONCERNS:- There are two over-riding questions to keep in mind in this exploration of specific ethical concerns. Is the fundamental relationship between buyers and sellers cooperative or is it adversarial? And to what extent must global corporations adjust their tactics and strategies, perfected in developed economies, to the special circumstances and conditions of developing countries? Nowhere are these questions more apparent or more important than in the search for a “fortune at the bottom of the pyramid.” Appropriate Products All products are not created equal in ethical terms, especially when they are marketed to the BOP. Consider again Procter & Gamble’s pursuit of growth and revenue by selling detergent in single-serve packages to low-income Mexican women. The utility of this product raises no ethical concerns. But what if P& G were to choose another of its diverse product categories, say Cover Girl cosmetics?...